Capital now fourth in London

Thursday, 01 May 2008:

The one time King of the London market, 95.8 Capital Radio, has slipped to fourth place with a smaller audience than the 100th Kiss

Bauer radio pleased two of the three top spots for commercial radio in London, with Magic 105.4 million 1918 to attract listeners and Kiss 100 to reach an audience of 1583 million.

Global Radio 106.2 's Heart is the second largest in terms of the target group reached 1.85 million listeners, but is number one in terms of market share of more than 105.3 Magic of only 112000 hours.

95.8 Capital Radio audience has increased from quarter to quarter of 1517 million to 1563 million but growth in the audience of Kiss of 154000 has seen GCap's flagship station slip to fourth in terms of audience, although it remains third in the form of market shares .

Steve Parkinson, MD of Kiss, said: "It is a year updated, as we the sound of the station and the newcomers Rickie and Melvin in at breakfast. Current results are a great springboard into our £ 1.5 million investment in summer Activity, which we hope will be further growth for the newly revived Kiss. "

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